Sales-Orientation and Customer-Orientation on Performance of Direct Sales Executives of Fidelity Bank, Ghana
نویسندگان
چکیده
منابع مشابه
A Study of Sales-Orientation and Customer- Orientation of Front Line Sales Executives in Financial Services
The modern marketing-oriented concept is the outcome of different philosophies which prevailed, from time to time in the marketing management domain. In the present marketing-oriented stage, which ultimately results in customer-orientation, companies give importance to customers’needs and wants. However, there are still few firms who emphasise on selling products irrespective of the fact that w...
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ژورنال
عنوان ژورنال: International Journal of Finance & Banking Studies (2147-4486)
سال: 2020
ISSN: 2147-4486
DOI: 10.20525/ijfbs.v9i4.753